Blogging The MSM - Afternoon Discussion Session

There's a great discussion happening right now about the pros and cons, pitfalls, challenges etc. about science blogging and the mainstream media (MSM), Going from blogging to MSM: selling out or gateway drug?

Moderated by two Scientific American bloggers, Hannah Waters and Lucas Brouwers, we're discussing how the rise of science blogging has ushered in a new generation of writers who have more experience with blogging than with writing for traditional publications.

This is of particular interest to Inside Science. Not only because I'm writing about this using our new blog, Inside Science Currents, but because we ourselves struggle with the challenge of creating distinct and engaging content, both with this blog as well as with ISNS content. I'm especially interested in aspects that ISC faces in the future -- and what will happen to our blog -- as we move toward spending more time working on our 'official' writing and video production projects.

Participating are writers and editors from both the blogging and science journalism world.